10:10PM or 10:10AM

Ever notice almost every watch commercials have their watches set to a specific time? It's always set to 10:10, it's said to be an urban myth. But I think it's a stylist cult trying to subliminally take over the wrists of the upper class. I'm only kidding, although it does make you think about the watch commercials and ads you see.
Look closely next time you see that little beauty the Sir Watch.

Watch the video...here.


G Head said...

It's because it:

1) Makes the watch look like it's smiling.

2) More importantly it highlights and makes sure not to cover the brand logo - they're usually right below the 12.